Your Friend’s Annoying Blog Is Actually Good Marketing

Social Media with Blogging

From this perspective, at least.

We all have that friend. Whether their blog is about food, fitness, fashion, or anything in-between, it’s usually not the most eloquently written or interesting thing to read. On top of that, your friend isn’t any kind of expert on the subject they’re writing about and the value of the content is kind of questionable. But this aside, what your friend is doing that you aren’t is reaching an audience in a way that evokes a trust and following that ordinary social media posts cannot.

You might not like blogs, but according to statistics from Inbound Systems (an internet marketing service), your consumer definitely does. If your business is without a blog, you’re missing out on a crazy good and cheap opportunity to boost your sales and encourage customer engagement. Here are some stats that might surprise you:

-Having an active blog on which you post multiple times a week will make you more likely to show up higher on Google search results, meaning more traffic and more leads.

This is important because…

-75% of people never go past the first results page on Google.

You might be thinking, Okay, but do people really read these?

Yep. Think about how much time you spend on your email on any given school or work day.

-Internet users in the US spend 3X more time on blogs than they do on email.


-Blogs have been rated the 5th most trusted source for accurate online information.

People really believe these. In addition to this, blogs will receive comments from past or potential customers about products that increase believability. Positive word-of-mouth on the internet that’s shareable is very powerful. And it’s proven to work for both B2B and B2C businesses, generating anywhere from 67-88% more leads per month than companies who are blog-less.

So, your friend’s recipe for a healthy chili or tips for toned arms might seem unimportant to you, but there are people that care. These people follow, comment, share, and interact in ways your followers don’t. This is not to say that you should start a personal blog, but that every business should have one and post routinely on it. Blogs are inexpensive, easy ways to get noticed by potential customers and referred by past customers. They’re a great way to be seen and interact with customers, ultimately making you money.



Snapchat’s Going Public in March – Why This Is Good for Marketers and Bad for You

mSnapchat wants to receive the largest IPO, or initial public offering, that they possibly can for their scheduled public debut in March 2017. This being said, the company is trying to make itself seem as valuable as possible right now, and that means emphasizing the potential of the app’s advertising capabilities. These efforts could potentially mean more ads for consumers in the near future as well as the company accessing more of your personal information.

To begin to explain what kind of effect this will have on users, let me ask you a question.  Have you ever seen an ad on your Facebook sidebar for a product that you were just looking at online? Most people find it kind of annoying. Currently, Snapchat limits the specificity of its ads as they will appear to users. Understanding this sentiment, Snapchat CEO Evan Spiegel has expressed distaste for that kind of marketing, saying that it is “creepy” and Snapchat is not about “being creepy”.

However, this is not music to investors’ ears. Marketers and investors alike want to know that their advertisements have the correct reach and will result in purchases. Because Snapchat ads aren’t as specific as, say, Facebook ads, they don’t actually know what the user reaction will be. Right now, Snapchat only uses your email and information you’ve entered in the app to target you. If the company begins to purchase consumer data, they could learn a lot more.

For example, if you use the same email address for other things/accounts (such as web subscriptions or store loyalty programs) as you do for Snapchat, the app could easily access all of that information and use it for advertisement purposes. As an avid consumer of both Snapchat and Facebook, I currently find Snapchat ads to be much more discreet and less irritating than the ones on Facebook. There is also less advertising overall and, as a social media user, I like that. I also think that using different filters to promote a product (like different movies use filters) is creative, fun, and interactive.

Snapchat going public looks like a win-lose situation that marketers will enjoy and consumers will find annoying. Only time will tell, but I hope that Snapchat is able to maintain its current privacy settings and stay away from being “creepy”.


Facebook Audience Insights is the Best Marketing Tool You Haven’t Heard Of

Over 1.1 billion people use Facebook as of November 2016, which is more than any other social media platform. Most businesses have Facebook pages and use them as a way to share information and advertise their products, but not all businesses are using this site to its full potential. A couple of years ago, Facebook came out with a new feature called “Audience Insights”, which essentially allows businesses to analyze their audience in terms of age, sex, location, household income, interests, and more. The purpose of the tool is to give marketers better customer insights and help them reach consumers more easily.

The first step to accessing your business insights is to visit the page and choose to create a page based on people you’re connected with on the site. You can then request a more specific data analysis by selecting elements of your audience of interest (Ex. Female, 50-54, Atlanta).

The most interesting ability that the tool has, in my opinion, is the “Lifestyle” data set. The Lifestyle category shows data based on purchase behavior and brand affinity of the people that are connected to a business’s Facebook page. This feature allows marketers to look at previous purchases their customers have made and gear their marketing efforts in a certain direction based on this information. It helps them to create more compelling and relevant content for their consumers as well as recruit new clients.


Audience Insights is also completely free for users, as opposed to paying data companies for similar information. Although it was originally created to help advertisers, it works in a similar way with marketers and is arguably the best tool available in terms of doing business through Facebook. Before some extensive search on sites like Mashable and Social Media Today, I had heard nothing about it. I think that this feature could be particularly useful for start-ups and small businesses trying to find their footing and establish a general consumer profile. Even if a business does not do much of its marketing on Facebook, the tool is still worth looking into because the information could be used to help on other social media platforms as well.